In the late 1970s, hip-hop rose to the surface and blossomed amongst the violence, poverty, and oppression of New York City. With a mic and a beat, hip-hop gave unheard voices a means of expression to share their own stories and experiences.
As hip-hop spread across the country, it made its way down to the borderlands of El Paso, Texas where it found teenaged Arturo Hernandez and renamed him Artson. “Hip-hop saved my life,” he says, “There's no question, it saved my life. It gave me an outlet to express myself.” From rapping to dance battles to graffiti, hip-hop introduced Artson to a culture that was both new and familiar.
A descendent of the Tarahumara people, Artson recognized the connection between hip-hop and indigenous culture. In the same way that hip-hop gave black and Latino New Yorkers a shared language and a vision beyond the ghetto, hip-hop has empowered indigenous peoples across the country by giving them an influential voice to share their history, struggles, and dreams of a better life on and off the reservation or in the ghetto.
Just as his Tarahumara ancestors ran hundreds of miles to carry messages, Artson is now on a lifelong journey to spread his own message of courage and strength.
At the 17th annual Native American Music Awards in 2017, Artson walked away with the Nammy for Best Narrative Music Video for his song "Never Give Up" off his last EP, E.A.R.T.H. and Best Rap/HipHop recording at the 2018 Native American Music Awards.
- 2019 Best Music Video for Home
- 2019 Best Rap/Hip Hop Album for Brave Star
"Reachin' Seekin' and Dreamin'" from Brave Star
"We Gather" from Brave Star